Ad groups help you organize your ads and, therefore, be easier to manage them in a close future. If you are not pleased with your groups lately, you will find more information to help optimize them below:
Your portfolio’s organization may help your vision to identify possible optimization points.
Keep your ad groups only with same line products following their market structure. You may also choose your products by their goal, price or others.
Remember to choose your best offers for each ad group and don’t fear having small ones. The ideal is to have only 20 products each so it will give you ease and control over your ad’s management.
If necessary, consider rearrange your ads inside your campaigns, choosing them according to your strategy.
Ad group’s CPC
While creating an ad group, you must choose a medium value to your ad’s CPC. This amount is important but remember you can select an specific value to each ad afterwords.
Each product may have a different result in our sponsored displays and that’s why is important to give individual attention to their CPC. This way you can maintain them in the best positions.
If you would like to increase the number of impressions and clicks, consider raising your CPC value gradually until you identify their metrics growth.