While on Americanas Advertising’s platform, your products became ads to be exhibited in our sponsored displays. It’s important to follow your results so you can take the best advantage of your campaigns all the time.
For that reason, in this article, we will show some points of attention to your ads:
A competitive CPC is fundamental to have a good result with your campaigns. Identify their situation and apply the solution to overturn each scenario. Below, we present each one:
Your CPC can be higher than most of your competitors and, to not spend more that necessary, you must pay attention to your campaign’s ROI. It may be an alert if the Roi is too low.
If you find this situation, consider reduce gradually the CPC for that specific ad. Continue to observe the number of clicks and impressions so you can not let them decline. Remember: your goal is to reduce cost without affecting your ads’ performance.
With a low CPC, your ad stops being displayed regularly and may lose purchases occasions, reducing your campaigns’ potential of revenue. If your ad doesn’t present a number of impressions or if this number is too low, it’s possible that CPC is the metric to blame.
In order to change this situation, you may increase these ads’ CPC value while paying attention to the rise of their number of impressions and clicks.