To create your first campaign, it’s important to select the products to announce among your portfolio. Take a look at your available assortment and identify the products that better fit your campaign goals.
Prefer your best offers to start as they probably have a good conversion rate and clicks. These metrics may help your ad have a great start in our display bid as they are part of our bid criteria alongside with their CPC
To start creating your campaign, login into your platform where you will find the “Criar Campanha” button. After selecting it, you will be able to choose your campaign’s name, start date and daily budget.
In this page, you may also choose a end date but we don’t recommend doing it. Ideally, you should work with ongoing campaigns where you will be able to optimize and let them grow to be more robust and lucrative.
Next page, you will be able to build your ad group but choosing their name and medium CPC for ads inside it. This value may be altered after the creation and selection of your products.
For the last step, you may pick the offers you would like to announce through our platform. You can search for them by their name or B2W ID.
When your done, your campaign will be available for alterations and visualization. Remember that for your campaign to start being exhibited, it’s essential that you have a balance amount in our account.