Clicks happens when a interessed customer select your product inside our sponsored display to better visualization.
This metric is presented in our platform in total value of received clicks for each ad, ad group or campaign.
A click is used to measure interessed value to your product and helps to calculate your ad cost.
Cost is a value associate to clicks in your ads. This amount may be obtained through a multiplication of your clicked ad’s CPC and the total amount of clicks in each one.
Conversion is every sale made through your product’s advertising on our sponsored display.
Once a order is generated after a click in your ad, it starts to count as one conversion in your account.
Revenue is the total amount in dollars of sales made through your product’s advertising on B2WADS.
5. Conversion Rate
Conversion rate is the percentage of conversions in relation to the number of clicks received for each ad.
The calculation is made when you divide the total number of conversions with the total number of clicks.
6. ROI (Return over investment)
ROI is abbreviation to Return on investment. It indicates the return received through your ad’s cost. In other words, it shows how many times your revenue has surpassed your cost.
To calculate your ROI, divide your revenue to the cost related to the same period.
With it, it’s possible to plan your goals and understand if it’s worth investing on some particular products.
There is no model ROI in general. Each campaign has it’s on ideal ROI that varies accordingly to the amount you invest and the revenue generated through this campaign.
Analyze your ad’s cost, revenue and define a goal to your campaigns’ ROI.
7 - Adcost
Adcost shows how much of your revenue is being used to generate a conversion. It is calculated with the division of your revenue generated cost and is the ROI’s opposite.
8 - CPC
CPC is abbreviation to Cost per Click. It’s means the amount in dollars related to a click in your ad. This value is chosen by you and can be changed at any moment accordingly to your strategies.
In our current format, it is only charged once your ad is clicked.
9 - CTR
CTR is a abbreviation of Click-Through Rate. It brings the ratio of clicks compared to the impressions number of each ad.
The calculation is made through the division of the total number of clicks received with the total number of impressions.
10 - Impression
A impression occurs when your ad is displayed in one your sponsored displays. They are counted as the total of exhibitions
11 - Ad
Ad is how we call your product as it is exhibited in our sponsored displays. When you ad a product to your campaign, he starts to be announced in our displays.
12 - Sponsored Displays
Our sponsored displays is where your ads are exhibited. They are located on strategic spaces on B2W’s site: Americanas.
To identify them, pay attention to the term “Sponsored” that appear on B2WADS’ sponsored displays.